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You’ve tried ads, posts, or vendors - results are inconsistent
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You’re not sure what’s working or what to prioritize
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Leads fall through cracks after they inquire
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Your message doesn’t clearly separate you from competitors
I create a clear marketing and growth strategy based on your business, customers, and current marketing system - so you know exactly what to do next and why it matters.
The Marketing Clarity Plan
A strategy-led plan that evaluates your entire marketing system and delivers a clear, prioritized 90-day roadmap.
Business & Revenue Growth Assessment
A high-level review of your revenue drivers, margins, and growth constraints.
Full Marketing System Audit
Evaluate your website, visibility, reviews, referrals, and follow-up systems.
90-Day Action Roadmap
A prioritized plan of what to focus on next with clear success metrics.
Ideal Customer & Positioning Clarity
Define who you should target and how to clearly stand out in your market.
Customer Journey & Lead Flow Map
Identify where prospects drop off and where leads are being lost.
Budget & Tools Recommendations
Guidance on where to spend, what tools to use, and what to avoid.
Core Messaging Framework
Create simple, consistent messaging that resonates and converts.
Lead Generation & Follow-Up Plan
Outline how leads are captured, nurtured, and converted into customers.
Final Strategy Review & Q&A
A walkthrough of your plan with answers and next-step guidance.
How It Works
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Step 1 — Assess
Intake + audit of your business and marketing
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Step 2 — Build
You get a clear strategy, priorities, and a 90-day roadmap.
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Step 3 — Decide
Implement internally, hire vendors, or bring me on to lead execution.
Optional: Fractional Marketing & Growth Officer
If you want ongoing leadership, I can step in as your Fractional Marketing & Growth Officer - overseeing priorities, execution, vendors, and accountability so the plan actually gets implemented.
Ask About Fractional Support
About me
I’m a results-driven marketing and growth leader with over 22 years of experience helping businesses turn marketing into measurable revenue. Throughout my career, I’ve worked across media, advertising, and communications—partnering with small businesses, regional brands, and national organizations to clarify strategy, improve performance, and drive sustainable growth.
What sets my work apart is a strategy-first approach. I don’t believe marketing should feel random, reactive, or disconnected from business goals. Instead, I help business owners step back, understand what’s really working, identify gaps in their marketing system, and focus on the actions that will have the greatest impact. My experience spans the full lifecycle of marketing—from business and revenue assessment, to positioning and messaging, to execution oversight and performance optimization.
I’ve led integrated, multi-channel marketing initiatives, managed and optimized multi-million-dollar budgets, and worked closely with cross-functional teams to ensure marketing efforts align with real business objectives. Over the years, I’ve supported clients in industries ranging from healthcare and financial services to local service providers and consumer brands—always with a focus on clarity, accountability, and results.
Today, I work as a Fractional Marketing & Growth Officer, starting with a one-time strategic planning engagement that gives business owners a clear, prioritized roadmap. Some clients choose to implement the plan on their own; others ask me to stay on to lead execution and accountability. Either way, the goal is the same: make marketing simpler, more focused, and more effective- without the cost or commitment of a full-time executive.
Teresa Sanchez
What Our Clients Say
"Teresa is refreshing to work with. She has helped our company maintain solid ad campaigns and continues to offer suggestions for improvement and growth."
Aquila
“The strategy and roadmap gave us direction we didn’t have before. We finally know what to fix and what to ignore.”
Nicole
“Her leadership brought structure and focus to our marketing, which immediately improved results.”
Calvin
The clarity plan helped us understand where leads were falling through the cracks and how to fix it
Suzanne